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"Happy Eating" and Food Addiction in American Advertising
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"Happy Eating" and Food Addiction in American Advertising

Book Details

Format Hardback or Cased Book
ISBN-10 1666939269
ISBN-13 9781666939262
Publisher Bloomsbury Publishing Plc
Imprint Lexington Books
Country of Manufacture GB
Country of Publication GB
Publication Date Oct 30th, 2023
Print length 232 Pages
Weight 508 grams
Dimensions 23.60 x 16.00 x 2.40 cms
Ksh 15,650.00
Manufactured on Demand 0 in stock

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This book identifies food addiction behaviors and characteristics in historical and current food advertisements for ultra-processed foods. By using thematic analysis, the concept of “happy eating” is introduced and explored in relation to food advertisements for unhealthy food.

This book identifies food addiction behaviors and characteristics in historical and current food advertisements for ultra-processed foods. By using thematic analysis, the concept of “happy eating” is introduced and explored in relation to food advertisements for unhealthy food.


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