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"Sesame Street" and the Reform of Children's Television

By: Morgan State University) Morrow Robert W. (Retired (Author)

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Ksh 10,700.00

Format: Hardback or Cased Book

ISBN-13: 9780801882302

Publisher: Johns Hopkins University Press

Publication Date: Jan 31st, 2006

Weight: 499 grams

Dimension: 22.90 x 15.20 x 2.30 cms

Category: Television

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Through extensive archival research and a systematic study of sample programs from Sesame Street's first ten seasons, Morrow tells the story of Sesame Street's creation; the ideas, techniques, organization, and funding behind it; its place in public discourse; and its ultimate and unfortunate failure as an agent of commercial television reform.

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