"This Business has Legs" : How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story
by
Peter Bieler
Book Details
Format
Paperback / Softback
ISBN-10
0471147494
ISBN-13
9780471147497
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jun 12th, 1996
Print length
224 Pages
Weight
336 grams
Dimensions
23.30 x 15.60 x 1.40 cms
Product Classification:
TelevisionAdvertising
Ksh 6,300.00
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"Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission. " --Paul B.
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