101 Things I Learned in Advertising School
Book Details
Format
Hardback or Cased Book
Book Series
101 Things I Learned
ISBN-10
045149671X
ISBN-13
9780451496713
Publisher
Random House USA Inc
Imprint
Three Rivers Press
Country of Manufacture
CN
Country of Publication
GB
Publication Date
Apr 3rd, 2018
Print length
216 Pages
Weight
428 grams
Dimensions
13.50 x 18.50 x 2.70 cms
Product Classification:
Advertising
Ksh 2,900.00
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Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.
The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell?
Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell?
Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
Get 101 Things I Learned in Advertising School by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Random House USA Inc and it has pages.
