3D Postproduction : Stereoscopic Workflows and Techniques

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective.Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.

Master the complex realities of 3D postproduction workflows and solutions with this one-of-a-kind guide. Brimming with techniques that have been used on actual 3D productions and can easily be incorporated into your own workflows, Rick Baumgartner‘s 3D Postproduction offers you:The best practices for 3D preproduction and production to ensure a smooth post process, saving both time and moneyAbundant workflow diagrams, screen grabs, and checklists to reinforce your learning with visual cuesCommon postproduction considerations such as dailies, assembly, cutting, and color correction, and how they differ between 3D and 2D post pipelinesExamples of 3D gone bad and how those scenarios can be avoidedIn-depth interviews with working professionals and extensive tutorials that provide practical insight from the trenches of real-world 3D postproductionA companion website (www.focalpress.com/cw/baumgartner) featuring project files and video clips demonstrating the 3D workflows covered in the bookAn effective 3D postproduction workflow allows for easier and more flexible editing, greater capacity for visual effects enhancement, the ability to fix production mistakes, and much more. You can‘t afford to miss out! Bring your 3D projects to the next level with 3D Postproduction: Stereoscopic Workflows and Techniques.