7 Lessons in Marketing : Master Marketing Basics in 7 Steps
by
Eric Davies
Book Details
Format
Paperback / Softback
Book Series
TYW
ISBN-10
1399830678
ISBN-13
9781399830676
Publisher
John Murray Press
Imprint
John Murray Business
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 10th, 2026
Print length
128 Pages
Weight
100 grams
Dimensions
19.80 x 12.80 x 2.00 cms
Ksh 2,000.00
Not Yet Published
0 in stock
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7 short lessons to help you become a great marketer.
A SHORT COURSE IN MARKETING BASICS.
7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover how to identify and meet customers' needs better than the competition.
* Lesson 1: What is marketing?
* Lesson 2: Marketing and the customer
* Lesson 3: Marketing information and marketing research
* Lesson 4: Strategic marketing
* Lesson 5: The marketing mix - product and price
* Lesson 6: The marketing mix - place
* Lesson 7: The marketing mix - promotion
Explore the main themes and ideas in marketing, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Marketing is your fastest route to success.
ABOUT THE SERIES
7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.
7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover how to identify and meet customers' needs better than the competition.
* Lesson 1: What is marketing?
* Lesson 2: Marketing and the customer
* Lesson 3: Marketing information and marketing research
* Lesson 4: Strategic marketing
* Lesson 5: The marketing mix - product and price
* Lesson 6: The marketing mix - place
* Lesson 7: The marketing mix - promotion
Explore the main themes and ideas in marketing, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Marketing is your fastest route to success.
ABOUT THE SERIES
7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.
Get 7 Lessons in Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by John Murray Press and it has pages.
