7 Lessons in Strategy : Master Strategy Basics in 7 Steps
Book Details
Format
Paperback / Softback
Book Series
TYW
ISBN-10
1399830570
ISBN-13
9781399830577
Publisher
John Murray Press
Imprint
John Murray Business
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 18th, 2026
Print length
128 Pages
Weight
98 grams
Dimensions
12.90 x 19.90 x 1.00 cms
Ksh 2,000.00
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Delivery in 14 days
98 copies in stock
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7 short lessons that will help you master strategy - whatever your business role.
A SHORT COURSE IN BUSINESS STRATEGY BASICS.
7 Lessons in Strategy is a quick course in acquiring vital strategic thinking skills giving you everything you need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy and competitive strategy, you'll explore failures and successes and build a platform for developing your own strategic thinking skills.
* Lesson 1: Understand what strategy is and what it isn't
* Lesson 2: Understand what drives strategy and what strategy drives
* Lesson 3: Understand internal strategy
* Lesson 4: Understand marketing strategy
* Lesson 5: Understand brand strategy
* Lesson 6: Understand competitive strategy
* Lesson 7: Keep strategy going
Explore the main themes and ideas in strategy, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Strategy is your fastest route to success.
ABOUT THE SERIES
7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.
7 Lessons in Strategy is a quick course in acquiring vital strategic thinking skills giving you everything you need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy and competitive strategy, you'll explore failures and successes and build a platform for developing your own strategic thinking skills.
* Lesson 1: Understand what strategy is and what it isn't
* Lesson 2: Understand what drives strategy and what strategy drives
* Lesson 3: Understand internal strategy
* Lesson 4: Understand marketing strategy
* Lesson 5: Understand brand strategy
* Lesson 6: Understand competitive strategy
* Lesson 7: Keep strategy going
Explore the main themes and ideas in strategy, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Strategy is your fastest route to success.
ABOUT THE SERIES
7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.
Get 7 Lessons in Strategy by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by John Murray Press and it has pages.
