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A Companion to Television
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A Companion to Television

Book Details

Format Hardback or Cased Book
ISBN-10 1119269431
ISBN-13 9781119269434
Publisher John Wiley and Sons Ltd
Imprint Wiley-Blackwell
Country of Manufacture US
Country of Publication GB
Publication Date Feb 17th, 2020
Print length 532 Pages
Weight 1,089 grams
Dimensions 24.60 x 17.00 x 3.30 cms
Product Classification: Television
Ksh 28,600.00
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The latest edition of the acclaimed volume on television studies, featuring new original essays from leading scholars in the field Although the digital age has radically altered the media and communications landscape worldwide, television continues to play a significant part of our lives. From its earliest beginnings through to the present day, television and its influence has been the subject of extensive study, critique, and analysis. A Companion to Television brings together contributions from prominent international scholars comprising a wide range of perspectives on the medium. Original essays define television in its current state, explore why it is still relevant, survey the ways in which television has been studied, discuss how television has changed, and consider what television might look like in the future.  Now in its second edition, this compendium includes fresh chapters that cover technological changes affecting television, contemporary approaches to understanding television audiences, new programming trends and developments, and more. Addressing nine key areas of television studies, such as industry, genres, programs, and audiences, the Companion offers readers a balanced, well-rounded, integrative approach to scholarship in the field. This volume:  Provides overviews of extensive original research from leading scholars and theoristsExamines television’s development and significance in various regions of the worldIncludes national and regional outlines of television around the worldFeatures theoretical overviews of various critical approaches to television studiesExplores historical, economic, institutional, political, and cultural issues studied by media scholars  Presenting diverse perspectives on topics ranging from television advertising to satirical representations of the industry, A Companion to Television, Second Edition is an invaluable resource for those in undergraduate courses in television studies, as well as in general media studies and communications.

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