A Creative Health Communication Framework : Addressing the Compatibility and Marketability of Mental Health and Wellbeing Services

This groundbreaking volume offers a theoretical, practical, and evidence-based approach to bridging the gap between service users, providers, and commissioners in order to establish Creative Health as a valued part of healthcare, and a key player in the broader healthcare marketplace.

Offering actionable strategies to strengthen interdisciplinary networks and enrich the Creative Health landscape within modern healthcare systems, the book provides a comprehensive analysis of how economic systems, healthcare philosophy, and societal perceptions shape the uptake and effectiveness of Creative Health services. It outlines the systemic barriers to widespread recognition and identifies how targeted communication can engage both service-users and market forces. Through pragmatic solutions and narrative-based research, chapters present the concept of “market wellbeing”—a negotiation space that aligns the needs of individuals with healthcare market objectives, fostering stronger connections and sustainability for Creative Health. Ultimately, an entirely novel Creative Health Communication Framework is outlined in the third part of the volume, designed to empower readers with the insights and strategies that can reshape how Creative Health is communicated and valued.

This will be a key volume for scholars, researchers, and postgraduate students in creative health, creative arts and expressive therapies, and mental health and health psychology more broadly. Creative health practitioners should also find this volume of use.