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A Dictionary of Marketing

By: Charles Doyle (Author)

2 in stock

Ksh 2,500.00

Format: Paperback or Softback

ISBN-13: 9780198736424

Publisher: Oxford University Press

Publication Date: Apr 28th, 2016

Weight: 390 grams

Dimension: 19.80 x 12.90 x 3.30 cms

Category: ENCYCLOPAEDIAS & REFERENCE WORKS

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A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.

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