A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment
Book Details
Format
Paperback / Softback
Book Series
Emerald Gems
ISBN-10
1785608711
ISBN-13
9781785608711
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 2nd, 2015
Print length
196 Pages
Weight
322 grams
Dimensions
16.70 x 24.10 x 1.50 cms
Product Classification:
Internet & WWW industries
Ksh 7,550.00
Manufactured on Demand
Delivery in 29 days
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Quality
Fast
A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust plays in an online shopping environment
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