A Game of Two Halves : Football Fandom, Television and Globalisation
Book Details
Format
Paperback / Softback
Book Series
Comedia
ISBN-10
0415314852
ISBN-13
9780415314855
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 11th, 2003
Print length
224 Pages
Weight
344 grams
Dimensions
23.30 x 15.70 x 1.90 cms
Product Classification:
Popular cultureMedia studiesAnthropology
Ksh 8,150.00
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Cornel Sandvoss considers football's relationship with television, transnational capitalism and the importance of football fandom in forming social and cultural identities to present football as a reflection of postmodern culture and globalization
Professional football is one of the most popular television ''genres'' worldwide, attracting the support of millions of fans, and the sponsorship of powerful companies. In A Game of Two Halves, Sandvoss considers football''s relationship with television, its links with transnational capitalism, and the importance of football fandom in forming social and cultural identities around the globe. He presents the phenomenon of football as a reflection postmodern culture and globalization.Through a series of case studies, based in ethnographic audience research, Sandvoss explores the motivations and pleasures of football fans, the intense bond formed between supporters and their clubs, the implications of football consumption on political discourse and citizenship, football as a factor of cultural globalisation, and the pivotal role of football and television in a postmodern cultural order.
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