A General Theory of Competition : Resources, Competences, Productivity, Economic Growth
Book Details
Format
Paperback / Softback
Book Series
Marketing for a New Century
ISBN-10
0761917292
ISBN-13
9780761917298
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 28th, 2000
Print length
320 Pages
Weight
450 grams
Product Classification:
Business competitionManagement & management techniques
Ksh 20,500.00
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Shelby Hunt draws on economics, management, marketing and sociology to articulate resource-advantage theory. the author proceeds to illustrate how and why his theory may be used to explain and predict economic phenomena.
Hunt convincingly demonstrates that competition is not about dividing up limited resources but about creating more resources and thus competition is pro-society. This truly interdisciplinary book successfully develops a general theory of competition which is rich in explanatory breadth and depth. Consequently, executives and entrepreneuers, management consultants, public makers, and scholars and students in economics, law, political science, and business should read and study this book. —Robert F. Lusch, University of Oklahoma This book develops a new theory of competition. This theory – labeled "resource-advantage theory" – stems from no single research tradition, but draws on several different traditions in economics, management, marketing, and sociology. In this ground-breaking volume, Shelby Hunt articulates R-A theory, uses the theory to explain and predict economic phenomena, and shows how (and why) it explains and predicts such phenomena.
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