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A Good African Story
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A Good African Story : How a Small Company Built a Global Coffee Brand

Book Details

Format Paperback / Softback
ISBN-10 0099571927
ISBN-13 9780099571926
Publisher Vintage Publishing
Imprint Vintage
Country of Manufacture GB
Country of Publication GB
Publication Date Jan 2nd, 2014
Print length 288 Pages
Weight 208 grams
Dimensions 19.70 x 13.10 x 1.80 cms
Product Classification: Business & management
Ksh 2,350.00
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Since it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent living, send their children to school and escape a spiral of debt and dependence. The author recounts the very personal story of his company and the challenges that he has faced - and overcome - as an African entrepreneur.

Since it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent living, send their children to school and escape a spiral of debt and dependence. Africa has received over $1 trillion in aid over the last fifty years and yet despite these huge inflows, the continent remains mired in poverty, disease and systemic corruption.

In A Good African Story, as Andrew Rugasira recounts the very personal story of his company and the challenges that he has faced – and overcome – as an African entrepreneur, he provides a tantalising glimpse of what Africa could be, and argues that trade has achieved what years of aid have failed to deliver.

This is a book about Africa taking its destiny in its own hands, and dictating the terms of its future.


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