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A Handbook of Business Transformation Management Methodology
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A Handbook of Business Transformation Management Methodology

Book Details

Format Hardback or Cased Book
ISBN-10 1409449807
ISBN-13 9781409449805
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Oct 25th, 2012
Print length 316 Pages
Weight 898 grams
Dimensions 25.20 x 17.40 x 2.70 cms
Product Classification: Business strategy
Ksh 27,900.00
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Business Transformation Management (BTM) is the holistic management of extensive, complex changes on which an organization's future success strongly depends. BTM???, which stands for Business Transformation Management Methodology, is a robust new integrative approach.

This book provides an integrative Business Transformation Management Methodology, the BTM², with an emphasis on the balance between the rational aspects of transformation and the often underestimated emotional readiness of employees to absorb and accept transformation initiatives.

Comprising four phases - Envision, Engage, Transform, and Optimize - the methodology integrates expertise from areas such as strategy, risk, and project management. Covering the formal and informal structures and roles needed for a successful transformation, the authors cover a wide range of theory to help understand the phenomenon of transformation.

A ''360-degree'' view on what business transformation means and how to manage it successfully, this handbook is suitable for business executives dealing with organizational change. A range of illustrative case studies ensure this is also a valuable resource for academics interested in change and transformation management.


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