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A Handbook of Persuasive Tactics : A Practical Language Guide

By: (Author) Joan Mulholland

Manufacture on Demand

Ksh 34,200.00

Format: Hardback or Cased Book

ISBN-10: 0415089301

ISBN-13: 9780415089302

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jan 6th, 1994

Print length: 426 Pages

Weight: 771 grams

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Presents 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields. The text includes such tactics as analogy, argument presentation, humour and metaphor, and should appeal to anyone interested in persuasion.
Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications.

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