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A Handbook of Persuasive Tactics

By: Joan Mulholland (Author)

Manufacture on Demand

Ksh 11,750.00

Format: Paperback or Softback

ISBN-13: 9781138868274

Publisher: Taylor & Francis Ltd

Publication Date: Apr 27th, 2015

Weight: 644 grams

Dimension: 23.50 x 15.70 x 3.10 cms

Category: Psycholinguistics

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Presents 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields. The text includes such tactics as analogy, argument presentation, humour and metaphor, and should appeal to anyone interested in persuasion.

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