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A Handbook of Qualitative Methodologies for Mass Communication Research

By: Nicholas W. Jankowski (Author) , Klaus Bruhn Jensen (Author)

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Ksh 55,350.00

Format: Hardback or Cased Book

ISBN-13: 9781138134867

Publisher: Taylor & Francis Ltd

Publication Date: Dec 22nd, 2015

Dimension: 21.60 x 13.80 x 45.30 cms

Category: Communication studies

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This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.

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