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A Journey towards Happiness Management as a leitmotiv for well-being, social marketing and business success
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A Journey towards Happiness Management as a leitmotiv for well-being, social marketing and business success

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Book Details

Format Paperback / Softback
ISBN-10 3034352425
ISBN-13 9783034352420
Edition New
Publisher Peter Lang AG, Internationaler Verlag der Wissenschaften
Imprint Peter Lang AG, Internationaler Verlag der Wissensc
Country of Manufacture GB
Country of Publication GB
Publication Date Aug 22nd, 2025
Print length 346 Pages
Weight 449 grams
Ksh 12,050.00
Manufactured on Demand 0 in stock

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This book provides a comprehensive framework for integrating happiness into business strategy, leadership, and social marketing, demonstrating how fostering well-being boosts productivity, loyalty, and resilience. It offers actionable strategies for creating happier teams and achieving sustainable success.

In a world increasingly focused on efficiency and productivity, this publication explores the often-overlooked role of happiness and well-being in driving sustainable success. This book brings together leading research and practical insights, offering a framework for integrating happiness into business strategy, leadership, and social marketing. From "happy leadership" concepts to assessing well-being through artificial intelligence, the chapters illuminate how fostering a positive, engaged workplace enhances productivity, loyalty, and organizational resilience. Whether you are a leader, entrepreneur, or academic, this comprehensive guide provides actionable strategies to create happier teams, engage communities, and ultimately achieve lasting success in today''s complex, global environment.


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