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A kind of magic

By: Rushil Ranchod (Author)

Extended Catalogue

Ksh 3,300.00

Format: Paperback or Softback

ISBN-13: 9781431408276

Publisher: Jacana Media (Pty) Ltd

Publication Date: Nov 13th, 2013

Weight: 290 grams

Dimension: 15.60 x 23.60 x 1.60 cms

Category: Political leaders & leadership

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Providing a completely new and fresh way of understanding the ANC by looking at the way the organisation has marketed itself and built up a distinctive brand, this book explores the development of the its political marketing strategy from 1955 to 2011.

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