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A Logic of Expressive Choice

By: Alexander A. Schuessler (Author)

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Ksh 7,150.00

Format: Paperback or Softback

ISBN-13: 9780691006628

Publisher: Princeton University Press

Publication Date: Oct 29th, 2000

Dimension: 23.50 x 15.20 x 31.20 cms

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Offering a comparative history of marketing and campaigning, this book generates a "jukebox model" of participation and shows that expressive choice has become a target for those eliciting mass participation and public support.

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