A Manager''s Guide to PR Projects : A Practical Approach
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A Manager''s Guide to PR Projects, Second Edition provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project''s implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. Intended as a learning tool for use in both the class and beyond, this book''s approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.
Get A Manager''s Guide to PR Projects by Patricia Parsons at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 108 pages.
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