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A New Semiotics
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A New Semiotics : An Introductory Guide for Students

Book Details

Format Paperback / Softback
ISBN-10 0367408430
ISBN-13 9780367408435
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Jan 2nd, 2023
Print length 182 Pages
Weight 316 grams
Dimensions 15.30 x 23.40 x 1.40 cms
Ksh 6,850.00
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A New Semiotics is an introductory guide to the field of semiotics. Assuming no prior knowledge of semiotics, this accessible text takes a fresh look at semiotics and suggests that many of the forebears and many contemporary contributors to semiotics have misconstrued the nature of their work.

A New Semiotics is an introductory guide to the field of semiotics. Assuming no prior knowledge of semiotics, this accessible text takes a fresh look at semiotics and suggests that many of the forebears and many contemporary contributors to semiotics have misconstrued the nature of their work.

The authors start off by asking ‘What is semiotics?’ and go on to outline a journey towards a new semiotics. It offers a clearer way forward out of the prison of complexity invented by the fathers of contemporary semiotics—Peirce and Saussure. Each chapter ends with a summary, exercises and discussion points for students, and further reading.

This is the ideal text for introductory courses in semiotics within linguistics, communication studies, visual arts and related areas.


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