A Polyvalent Media Policy in the Enlarged European Union

"Klimkiewicz shows how the EU attempts to balance social, political, technological, and economic demands in creating media policy while making it applicable to a broad range of media systems and media cultures in member states and why its struggles to do so have produced uneven results."—Robert G. Picard, Reuters Institute, University of Oxford"This meticulously researched book studies EU enlargement and conditionality and examines the EU's impact on new member states in Central and Eastern Europe, insightfully exploring such themes as content regulation and the promotion of European works, media ownership and media pluralism, the independence of regulatory agencies, and public-service media. Building on a state-of-the-art review of media and communications-policy scholarship and offering its own perspective on comparative approaches to the subject, the book makes an original and informed contribution to theory building and empirical research."—Peter Humphreys, University of Manchester