A Practical Guide to Fundraising for Small Museums : Maximizing the Marketing-Development Connection
by
Sheldon Wolf
Book Details
Format
Paperback / Softback
ISBN-10
1538103265
ISBN-13
9781538103265
Publisher
Bloomsbury Publishing Plc
Imprint
Rowman & Littlefield Publishers
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 27th, 2018
Print length
160 Pages
Weight
252 grams
Dimensions
21.60 x 22.80 x 1.80 cms
Product Classification:
Museology & heritage studiesSales & marketing management
Ksh 5,750.00
Manufactured on Demand
0 in stock
Delivery Location
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Quality
Fast
This book covers traditional fundraising strategies, but approaches them from a new point of view and provides tips and sample ideas all along the way for small and mid-sized museums to implement a successful development plan. Complete with sample forms, it is a must-have for every museum development professional, volunteer, and student.
A Practical Guide to Fundraising for Small Museums: Maximizing the Marketing-Development Connection turns the traditional development program on its ears, as it starts with the needs of donors rather than the needs of the organization. Just like marketing for other goods and services, museums must begin with aligning their products with their audiences. Then they can develop fund strategies that keep their audiences in mind. While the book covers traditional strategies (such as membership and events), it approaches them from a new point of view and provides tips and sample ideas all along the way for small and mid-sized museums to implement a successful development plan. Complete with sample forms, this book is a must-have for every museum development professional, volunteer, and student who wants to succeed.
Get A Practical Guide to Fundraising for Small Museums by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Bloomsbury Publishing Plc and it has pages.
