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A Practitioner's Guide to Account-Based Marketing
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A Practitioner's Guide to Account-Based Marketing : Accelerating Growth in Strategic Accounts

2 Revised edition

Book Details

Format Paperback / Softback
ISBN-10 1398600873
ISBN-13 9781398600874
Edition 2 Revised edition
Publisher Kogan Page Ltd
Imprint Kogan Page Ltd
Country of Manufacture GB
Country of Publication GB
Publication Date Jun 3rd, 2021
Print length 312 Pages
Weight 498 grams
Dimensions 15.70 x 23.50 x 2.20 cms
Product Classification: Business strategySales & marketing
Ksh 6,850.00
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Improve relationships, drive growth and win new business by developing and implementing highly-customized B2B marketing programmes for key accounts.

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