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A Primer For Daily Life
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A Primer For Daily Life

Book Details

Format Hardback or Cased Book
ISBN-10 0415041805
ISBN-13 9780415041805
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Sep 12th, 1991
Print length 192 Pages
Weight 408 grams
Product Classification: Cultural studies
Ksh 27,900.00
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This study of the everyday components of daily life, as yet neglected by cultural theorists, argues that it is possibly through studying the mundane that we can learn the most about capitalist culture.
The interacting components of everyday life - the weekly supermarket shopping trip, fast food, children''s toys - are still largely unremarked by cultural theorists. Grounded in Marxist theory, and guided by feminism, Susan Willis''s lucid and entertaining study of the consumer culture broadens the scope of cultural studies to introduce the notion of daily life, with the commodity at its centre. Willis pays particular attention to the influence of commodity fetishism on social relations. Her investigation includes the taken for granted phenomena of modern culture - Barbie dolls, plastic packaging, banana sticker logos and the aerobic workout.A Primer For Daily Life demonstrates that the trivial is crucial for our understanding of capitalist culture, and argues for the necessary development of a critical perspective on daily life.

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