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A Primer for Integrated Marketing Communications

By: Philip Kitchen (Author) , Patrick de Pelsmacker (Author)

Manufacture on Demand

Ksh 49,200.00

Format: Hardback or Cased Book

ISBN-13: 9780415314206

Publisher: Taylor & Francis Ltd

Publication Date: Jul 8th, 2004

Dimension: 23.40 x 15.60 x 49.90 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.

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