A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Second Edition
Book Details
Format
Paperback / Softback
ISBN-10
160649984X
ISBN-13
9781606499849
Edition
Second Edition
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 30th, 2014
Print length
286 Pages
Weight
406 grams
Dimensions
15.40 x 23.00 x 1.90 cms
Product Classification:
Public relations
Ksh 3,600.00
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Provides an understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, the book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
Get A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Business Expert Press and it has pages.
