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A Reader in Marketing Communications

By: Philip Kitchen (Author) , Patrick de Pelsmacker (Author) , Lynne Eagle (Author)

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Ksh 42,000.00

Format: Hardback or Cased Book

ISBN-13: 9780415356480

Publisher: Taylor & Francis Ltd

Publication Date: Dec 8th, 2005

Dimension: 28.00 x 21.00 x 66.30 cms

Category: Communication studies

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Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject.

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