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A Screenful of Sugar?
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A Screenful of Sugar? : Prescription Drug Websites Investigated

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Book Details

Format Hardback or Cased Book
ISBN-10 1433125099
ISBN-13 9781433125096
Edition New
Publisher Peter Lang Publishing Inc
Imprint Peter Lang Publishing Inc
Country of Manufacture US
Country of Publication GB
Publication Date Apr 14th, 2014
Print length 192 Pages
Weight 408 grams
Dimensions 23.20 x 15.50 x 0.20 cms
Ksh 23,500.00
Manufactured on Demand 0 in stock

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This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly?
This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly?

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