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A Start-Up's Definitive Guide to Failure
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A Start-Up's Definitive Guide to Failure : Learning from the Most Common Mistakes Founders Make

2024 ed.

Book Details

Format Hardback or Cased Book
ISBN-10 3031705203
ISBN-13 9783031705205
Edition 2024 ed.
Publisher Springer International Publishing AG
Imprint Springer International Publishing AG
Country of Manufacture GB
Country of Publication GB
Publication Date Jan 17th, 2025
Print length 116 Pages
Weight 318 grams
Dimensions 15.20 x 21.70 x 1.40 cms
Ksh 6,300.00
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This book aims to change that and offers a new approach for founders to “drive their start-up off a cliff.” Structured as a “how-to guide to failure,” it highlights the most common mistakes founders make, explains where they come from, and illustrates them with real-life examples.

Seven out of ten start-ups fail. The reasons for failure are well-known. Yet founders often fail to approach the topic of failure with the seriousness and commitment it deserves. This book aims to change that and offers a new approach for founders to “drive their start-up off a cliff.” Structured as a “how-to guide to failure,” it highlights the most common mistakes founders make, explains where they come from, and illustrates them with real-life examples. The goal of the book is to help founders make the “right” mistakes in order to fail more efficiently (and perhaps help them avoid making these mistakes in the first place). The book includes an interview with German “start-up legend” Prof. Günter Faltin.


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