A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
Book Details
Format
Paperback / Softback
Book Series
Very Short, Fairly Interesting & Cheap Books
ISBN-10
1529795168
ISBN-13
9781529795165
Publisher
Sage Publications Ltd
Imprint
Sage Publications Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 12th, 2025
Print length
152 Pages
Weight
170 grams
Product Classification:
Sales & marketing
Ksh 3,050.00
Werezi Extended Catalogue
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Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction.
Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.
Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School.
This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.
Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School.
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