Accountable Marketing : Linking marketing actions to financial performance

Name: Accountable Marketing
Brand: Taylor & Francis Ltd
SKU: 9780765647078
Price: 13150 KES
Availability: OutOfStock
ISBN: 9780765647078

Book Details

Format Paperback / softback

ISBN-10 0765647079

ISBN-13 9780765647078

Publisher Taylor & Francis Ltd

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Feb 19th, 2016

Print length 274 Pages

Weight 554 grams

Dimensions 18.10 x 26.90 x 2.10 cms

Product Classification: Management accounting & bookkeeping Management accounting, bookkeeping and auditing Budgeting & financial management Budgeting and financial management Sales & marketing Sales and marketing

KSh 13,150.00

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Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance.

Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance.

Get Accountable Marketing by Craig Gugel at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 274 pages.