Book Details
Format
Paperback / Softback
ISBN-10
1861524684
ISBN-13
9781861524683
Edition
New
Publisher
Cengage Learning EMEA
Imprint
Cengage Learning EMEA
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 29th, 1999
Print length
192 Pages
Weight
367 grams
Dimensions
1.20 x 18.80 x 24.30 cms
Product Classification:
Management accounting & bookkeepingSales & marketing
Ksh 9,850.00
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This text shows how management accounting can play a valuable role in the control of marketing activities and highlights thinking in strategic management accounting. It also highlights the possible problems of accounting for marketing, and offers suggestions on how to overcome them.
Accounting for Marketing shows how management accounting can play a valuable role in the planning and control of marketing activities and highlights current thinking in strategic management accounting and accounting for marketing assets. Both marketing and distribution planning and performance measurement are analysed as well as strategic issues and the book enables students to gain a greater understanding of how to design and apply management accounting systems in order to improve organisational effectiveness by using better organisational control. Accounting for Marketing is an authoritative introduction to the problems in accounting in marketing and provides valuable insight into how these can be overcome.
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