Accounting for Tastes
Book Details
Format
Paperback / Softback
ISBN-10
0674543572
ISBN-13
9780674543577
Publisher
Harvard University Press
Imprint
Harvard University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 30th, 1998
Print length
292 Pages
Weight
349 grams
Product Classification:
Sociology & anthropologyEconomic theory & philosophySales & marketing
Ksh 5,750.00
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Becker argues that past experiences and social influences form two basic capital stocks, personal and social, and applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits.
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