Active Price Management : Be a Price Maker, Not a Price Taker!
1st ed. 2023
Book Details
Format
Hardback or Cased Book
Book Series
Business Guides on the Go
ISBN-10
3031420489
ISBN-13
9783031420481
Edition
1st ed. 2023
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 2nd, 2023
Print length
90 Pages
Weight
258 grams
Dimensions
15.20 x 21.90 x 1.30 cms
Product Classification:
Occupational & industrial psychologyMicroeconomicsSales & marketing
Ksh 6,300.00
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This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner.
This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company''s profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the price, as it represents the customer''s value exchange for the other three value-creating marketing instruments: the product (functional value), communication (emotional value), and distribution (availability). The authors present the essential framework conditions and fundamental principles of active price management. They specifically emphasize those aspects that have proven particularly relevant to business practice through the Executive Education program at the University of St. Gallen (HSG).
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