Ad Critique : How to Deconstruct Ads in Order to Build Better Advertising
by
Nancy R. Tag
Book Details
Format
Paperback / Softback
ISBN-10
1412980534
ISBN-13
9781412980531
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 29th, 2012
Print length
216 Pages
Weight
440 grams
Dimensions
23.10 x 19.00 x 1.20 cms
Product Classification:
Advertising
Ksh 16,750.00
Not available
0 in stock
Delivery Location
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Quality
Fast
Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique creativity in advertising.
Ad Critique teaches advertising, marketing, and management students—both the "suits" and the "creatives"—how to effectively judge and critique creativity in advertising. This textbook is an instruction manual, a facilitator of dialogue, and a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.
Get Ad Critique by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by SAGE Publications Inc and it has pages.
