Ad Hoc Arabism : Advertising, Culture, and Technology in Saudi Arabia
Book Details
Format
Paperback / Softback
ISBN-10
0820474452
ISBN-13
9780820474458
Publisher
Peter Lang Publishing Inc
Imprint
Peter Lang Publishing Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jul 28th, 2005
Print length
176 Pages
Weight
272 grams
Dimensions
15.50 x 22.80 x 1.10 cms
Product Classification:
Literary studies: generalCommunication studiesSociety & culture: general
Ksh 3,600.00
Manufactured on Demand
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Ad Hoc Arabism is a revealing look at advertising and consumer culture in Saudi Arabia. Through careful study of the marketing strategies and hidden meanings behind the advertisements featured in a leading Saudi women’s magazine, Roni Zirinski examines the process whereby international advertisers strip products of any cultural overlay, and then reattach them to local historical symbols. Each chapter is devoted to a specific family of products, such as watches, cars, food items, cosmetics, and electronics. This book provides an invaluable exploration of the inner workings of global advertising through a deep understanding of the cultural economics of the Middle East.
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