Ad Hoc Arabism : Advertising, Culture, and Technology in Saudi Arabia

Name: Ad Hoc Arabism
Brand: Peter Lang Publishing Inc
SKU: 9780820474458
Price: 3600 KES
Availability: OutOfStock
ISBN: 9780820474458

by Roni Zirinski

Book Details

Format Paperback / softback

ISBN-10 0820474452

ISBN-13 9780820474458

Publisher Peter Lang Publishing Inc

Imprint Peter Lang Publishing Inc

Country of Manufacture US

Country of Publication GB

Publication Date Jul 28th, 2005

Print length 176 Pages

Weight 272 grams

Dimensions 15.50 x 22.80 x 1.10 cms

Product Classification: Arabic Relating to Islamic / Muslim people and groups Literary studies: general Communication studies Society and culture: general Society & culture: general

KSh 3,600.00

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Ad Hoc Arabism is a revealing look at advertising and consumer culture in Saudi Arabia. Through careful study of the marketing strategies and hidden meanings behind the advertisements featured in a leading Saudi women’s magazine, Roni Zirinski examines the process whereby international advertisers strip products of any cultural overlay, and then reattach them to local historical symbols. Each chapter is devoted to a specific family of products, such as watches, cars, food items, cosmetics, and electronics. This book provides an invaluable exploration of the inner workings of global advertising through a deep understanding of the cultural economics of the Middle East.

Get Ad Hoc Arabism by Roni Zirinski at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Peter Lang Publishing Inc and it has 176 pages.