Adapt : To Thrive, not just Survive
by
Harit Nagpal
Book Details
Format
Hardback or Cased Book
ISBN-10
9360452963
ISBN-13
9789360452964
Publisher
Westland Publications Limited
Imprint
Westland Business
Country of Manufacture
IN
Country of Publication
GB
Publication Date
Jan 2nd, 2024
Print length
224 Pages
Weight
350 grams
Dimensions
15.40 x 22.40 x 2.40 cms
Product Classification:
Economics
Ksh 4,500.00
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Every story ends with ten prompts that are designed to make you stop and think about the way you manage your own work and business.
How do you retain those customers or employees you worked so hard to acquire?How do you build a collaborative and innovative company culture? What does it take to turn your business around and survive—even thrive—in a volatile world?Harit Nagpal, one of India’s finest marketing minds, reflects on the questions that animate every business manager. Through ten stories set in different countries, even on different worlds, Nagpal investigates the idea of adaptation—the one thing every business needs if it wishes to evolve.Zia, for instance, discovers the value of targeted customer segmentation as he launches a ready-to-cook food business in Bangladesh. A family learns to listen to the customer while fighting to retain circulation numbers for a tabloid in Milan.
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