Adapt : To Thrive, not just Survive

Name: Adapt
Brand: Westland Publications Limited
SKU: 9789360452964
Price: 4500 KES
Availability: OutOfStock
ISBN: 9789360452964

by Harit Nagpal

Book Details

Format Hardback

ISBN-10 9360452963

ISBN-13 9789360452964

Publisher Westland Publications Limited

Imprint Westland Business

Country of Manufacture IN

Country of Publication GB

Publication Date Jan 2nd, 2024

Print length 224 Pages

Weight 350 grams

Dimensions 15.40 x 22.40 x 2.40 cms

Product Classification: Economics

KSh 4,500.00

Temporarily out of stock, due soon 0 in stock

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Every story ends with ten prompts that are designed to make you stop and think about the way you manage your own work and business.

How do you retain those customers or employees you worked so hard to acquire?How do you build a collaborative and innovative company culture? What does it take to turn your business around and survive—even thrive—in a volatile world?Harit Nagpal, one of India’s finest marketing minds, reflects on the questions that animate every business manager. Through ten stories set in different countries, even on different worlds, Nagpal investigates the idea of adaptation—the one thing every business needs if it wishes to evolve.Zia, for instance, discovers the value of targeted customer segmentation as he launches a ready-to-cook food business in Bangladesh. A family learns to listen to the customer while fighting to retain circulation numbers for a tabloid in Milan.

Get Adapt by Harit Nagpal at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Westland Publications Limited and it has 224 pages.