Adaptation Online : Creating Memes, Sweding Movies, and Other Digital Performances
Book Details
Format
Hardback or Cased Book
Book Series
Studies in New Media
ISBN-10
1498547419
ISBN-13
9781498547413
Publisher
Bloomsbury Publishing Plc
Imprint
Lexington Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 5th, 2017
Print length
150 Pages
Weight
372 grams
Dimensions
16.00 x 23.60 x 1.60 cms
Product Classification:
Communication studies
Ksh 16,350.00
Manufactured on Demand
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This book shows how traditional notions of the processes and products of creative adaptation are evolving online. It provides a vocabulary to analyze, discuss, and theorize about the implications of online forms of adaptation and highlights the potential and possible ethical quandaries of adaptation online.
Adaptation Online: Creating Memes, Sweding Movies, and other Digital Performances explores how traditional notions of the processes and products of creative adaptation are evolving online. Using a performance lens and a shift in terminology from the metaphor of the cultural meme to the framing that adaptation affords, Lyndsay Michalik Gratch considers online adaptations in terms of creative process and human agency, rather than merely as products. This book offers a glossary of strategies for online adaptation that is useful not only for scholars in performance studies, but also for scholars of cinema, communications, and new media studies.
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