Adapting Bestsellers : Fantasy, Franchise and the Afterlife of Storyworlds

Name: Adapting Bestsellers
Brand: Cambridge University Press
SKU: 9781108731089
Price: 2500 KES
Availability: OutOfStock
ISBN: 9781108731089

by Ken Gelder

Book Details

Format Paperback / softback

Book Series Elements in Publishing and Book Culture

ISBN-10 1108731082

ISBN-13 9781108731089

Publisher Cambridge University Press

Imprint Cambridge University Press

Country of Manufacture GB

Country of Publication GB

Publication Date Jan 2nd, 2020

Print length 98 Pages

Weight 106 grams

Dimensions 12.50 x 17.90 x 0.30 cms

Product Classification: Literature: history & criticism Literature: history and criticism Literary theory Literary studies: general Literary reference works Fantasy

KSh 2,500.00

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This Element looks at adaptations of bestselling works of popular fiction to cinema, television, stage, radio, video games and other media platforms. It focuses on 'transmedia storytelling', building its case studies around the genre of modern fantasy: because the elaborate storyworlds produced by writers like J. R. R. Tolkien, J. K. Rowling and George R. R. Martin have readily lent themselves to adaptations across various media platforms. This has also made it possible for media entertainment corporations to invest in them over the long term, enabling the development of franchises through which their storyworlds are presented and marketed in new ways to new audiences.

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