Adding Value (RLE Marketing) : Brands and Marketing in Food and Drink
Book Details
Format
Paperback / Softback
Book Series
Routledge Library Editions: Marketing
ISBN-10
1138965936
ISBN-13
9781138965935
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 26th, 2015
Print length
368 Pages
Weight
554 grams
Dimensions
15.70 x 23.10 x 2.40 cms
Product Classification:
Sales & marketing
Ksh 8,950.00
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An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
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