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Adding Value (RLE Marketing)

By: USA) Jones Geoffrey (Harvard Business School (Author) , Nicholas J. Morgan (Author)

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Ksh 10,300.00

Format: Paperback or Softback

ISBN-13: 9781138965935

Publisher: Taylor & Francis Ltd

Publication Date: Nov 26th, 2015

Weight: 554 grams

Dimension: 15.70 x 23.10 x 2.40 cms

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An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

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