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Ads, Fads, and Consumer Culture

By: San Francisco State University Berger Arthur Asa (Author)

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Ksh 7,900.00

Format: Paperback or Softback

ISBN-13: 9781538137819

Publisher: Rowman & Littlefield

Publication Date: Aug 12th, 2020

Weight: 568 grams

Dimension: 17.80 x 25.30 x 2.00 cms

Category: Communication studies

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Ads, Fads, and Consumer Culture-now in its fifth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.

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