AdValue
Book Details
Format
Paperback / Softback
ISBN-10
0750655011
ISBN-13
9780750655019
Publisher
Taylor & Francis Ltd
Imprint
Butterworth-Heinemann Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 13th, 2003
Print length
256 Pages
Weight
372 grams
Dimensions
15.10 x 22.90 x 1.70 cms
Product Classification:
Advertising
Ksh 8,450.00
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Provides information organised into four sections, according to where the advertising effect is to be seen: company value effects; business performance effects; customer effects; and brand effects. Based on reports from the IPA and leading advertising experts, this book offers a quantitative approach to gauging advertising performance.
Advalue is organised into four sections, according to where the advertising effect is to be seen:
* Company value effects
* Business performance effects
* Customer effects
* Brand effects
In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing ''the argument in brief''.
The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.
* Company value effects
* Business performance effects
* Customer effects
* Brand effects
In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing ''the argument in brief''.
The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.
Get AdValue by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
