Advanced Brand Management (Third Edition) : Building and activating a powerful brand strategy
Book Details
Format
Hardback or Cased Book
ISBN-10
0857195891
ISBN-13
9780857195890
Publisher
Harriman House Publishing
Imprint
Harriman House Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 25th, 2019
Print length
302 Pages
Weight
636 grams
Dimensions
16.60 x 24.10 x 2.10 cms
Product Classification:
Business strategyBusiness communication & presentationSales & marketing
Ksh 6,300.00
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In this fully revised third edition of his classic bestseller, Paul Temporal addresses every issue related to brand management in the 21st century. If you want to make your own branding a success, you can't afford to be without Advanced Brand Management.
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