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Advances in Advertising Research (Vol. XI) : Designing and Communicating Experience - 2021 ed.

By: (Edited by) Martin K.J. Waiguny , (Edited by) Sara Rosengren

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Ksh 23,400.00

Format: Paperback / Softback

ISBN-10: 3658322039

ISBN-13: 9783658322038

Edition: 2021 ed.

Series: European Advertising Academy

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Imprint: Springer Gabler

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Sep 3rd, 2022

Print length: 355 Pages

Product Classification: Advertising

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This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Advances in Advertising Research are published by European Advertising Academy (EAA).
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world.
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