Advances in Advertising Research (Vol. XII) : Communicating, Designing and Consuming Authenticity and Narrative
Book Details
Format
Hardback or Cased Book
Book Series
European Advertising Academy
ISBN-10
3658404280
ISBN-13
9783658404284
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Springer Gabler
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 11th, 2023
Print length
366 Pages
Product Classification:
Advertising
Ksh 25,200.00
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This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research.
This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership.
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