Advances in Advertising Research (Vol. XII) : Communicating, Designing and Consuming Authenticity and Narrative
2023 ed.
Book Details
Format
Paperback / Softback
Book Series
European Advertising Academy
ISBN-10
3658404310
ISBN-13
9783658404314
Edition
2023 ed.
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Springer Gabler
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 12th, 2024
Print length
366 Pages
Product Classification:
Sales & marketing
Ksh 25,200.00
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This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research.
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