Advances in Advertising Research XIII : Frontiers of Advertising: Re-considering Its Shapes and Forms
2024 ed.
Book Details
Format
Hardback or Cased Book
Book Series
European Advertising Academy
ISBN-10
3658439351
ISBN-13
9783658439354
Edition
2024 ed.
Publisher
Springer
Imprint
Springer
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 11th, 2025
Print length
239 Pages
Product Classification:
Advertising
Ksh 19,800.00
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This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement.
This book provides insights into modern advertising''s evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement. It addresses the crucial need to understand advertising''s multifaceted nature in an era where digital platforms continually redefine brand-consumer interactions. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 20th International Conference in Advertising (ICORIA), held in Prague (Czech Republic) in June 2022. This insightful collection is designed for academic researchers, instructors, students in advertising, communication, marketing, and media management, and professionals seeking to stay ahead in the ever-evolving world of advertising.
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